Glacier Law | Injury Lawyers PPC

From Bleeding Budget to Booked Solid: How Injury Lawyer PPC Transformed Glacier Law’s Growth

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Glacier Law is a seasoned personal injury firm based in Arizona. With a strong team and proven results in high-value cases, they had the legal side locked down—but their PPC campaigns were costing more than they were returning.

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The Challenge

Their budget was limited, and their Cost Per Lead (CPL) was sky-high at $3,275.19. They needed more bang for their buck—but their paid search strategy lacked focus, and their funnel wasn’t converting consistently.

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Our Approach

We went straight to work on tightening up their PPC performance.

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🎯 Keyword Precision + Tailored Landing Pages

We built campaigns around high-intent, niche personal injury terms and matched them with conversion-optimized landing pages, cutting wasted spend and boosting lead quality.

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📍 Split Strategy: Local + National

To stretch the budget and capture the right clients, we ran two parallel PPC campaigns—one laser-focused on Arizona, and one targeting high-value national opportunities. This gave us control over spend and audience quality.

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🚀 Scaling Up with Confidence

Once results started rolling in, Glacier Law tripled their ad budget, knowing every dollar was now being put to work. Qualified leads surged, and their caseload grew with it.

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The Results

In just 6 months, Glacier Law’s CPL plummeted from $3,275.19 to $126.94, while generating a steady flow of million-dollar personal injury cases. Smart PPC isn't just for startups—it's how established firms like Glacier Law take things to the next level.

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