Plan It Out | SaaS PPC

The SaaS Plan That Paid Off: Plan It Out Cuts CAC by 72% in first month

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In just 3 months, we helped Plan It Out cut their customer acquisition cost by a huge 75%. How? By tightening up tracking, boosting data accuracy, and rolling out hyper-targeted PPC campaigns built to hit their goals from the start.

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Our strategy zeroed in on three key areas:

1. Laying Foundation: We kicked things off by setting up enhanced conversion tracking in Google Ads, giving us clearer performance insights. From there, we launched tightly focused campaigns by sector and location, paired with CRO recommendations to squeeze the most out of every click—laying the groundwork for stronger conversions and better traffic quality. Our CRO recommendations, combined with sharper targeting, led to a massive 705% uplift in conversion rate—a game-changing boost that turned more clicks into real customers.‍
2. Sharpening the Data: Next, we honed in on performance by analysing which days, times, and locations delivered the best results. With that insight, we fine-tuned the targeting to drive down CAC and hit the benchmark we set from day one.‍
3. Smart Google Ads Optimisation: We polished up ad creatives and ensured a smooth journey from ad to landing page—boosting relevance and driving even stronger returns across the board.

Big wins, no fluff. Just a smart plan that delivered.

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Client Testimonial

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"Our CAC dropped significantly, meeting our exact goals and beyond, pursuant to lower CPC costs, and higher conversion rates. We're impressed by the absolute professionalism coupled with excellent communication and openness to an ongoing discussion on strategies. A perennial "Can Do" attitude on the part of Bagdat, always pushing forward with new ideas to optimize our performance." - CEO of Plan It Out

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