Blackwell Ruiz | Injury Lawyer PPC

Winning More Cases with Smarter Marketing

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Blackwell Ruiz is a trusted personal injury law firm based in the heart of Arizona, dedicated to helping accident victims get the compensation they deserve. Known for their no-nonsense legal support and a track record of successful outcomes, they pride themselves on offering compassionate, expert representation—whether it’s for car accidents, workplace injuries, or wrongful death claims.

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Challenge

Blackwell Ruiz had a strong reputation but wasn’t seeing consistent results from their paid campaigns. Leads were expensive, tracking was patchy, and their messaging wasn’t connecting with the right audience.

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Results

We stepped in with a clear plan to improve lead quality, reduce cost-per-lead, and strengthen overall marketing performance.

• Clean Tracking Setup
  We implemented enhanced conversion tracking across Google Ads and Meta to ensure accurate attribution and performance insights. This gave us full visibility into which channels and keywords were actually driving qualified leads.
• Hyper-Targeted Campaigns
  We launched high-intent Google Search campaigns targeting key injury-related terms specific to Arizona, and paired them with geo-targeted Display and Meta remarketing campaigns to stay top of mind.
• CRO & Landing Page Support
  Alongside media buying, we delivered CRO recommendations for their landing pages—resulting in a smoother lead capture flow and more conversions from the same traffic.
• Real Results
  Within 90 days, we increased monthly leads by 130% and significantly improved the lead-to-client conversion rate. Starting from scratch, we helped Blackwell Ruiz grow from a brand-new firm to landing multi-million dollar cases, including securing cases valued at over $2 million.

Now, Blackwell Ruiz is securing more qualified cases at a lower cost—with a performance-driven system built to scale.

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