Tally Market | Office Space PPC/Paid Social

Boosting Profitability for a PropTech Startup

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Boosting Profitability for a PropTech Startup
Tally Market is the go-to platform for discovering your perfect workspace. From flexible hot desks to fully customised office spaces, they connect companies with thousands of options across the UK. With a mission to build a transparent workspace marketplace, they proudly support teams at Sifted, Heap, IKEA, Diageo, YuLife, Websummit, and more.

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Challenge

Tally Market needed to improve the performance of their Google Ads campaigns. They were finding it difficult to understand the true return of each campaign and keyword, limiting their ability to scale effectively.

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Results

We got to work with a full restructure of their Google Ads account and implemented API conversion tracking through Segment to ensure accurate data was feeding through.

• Campaign Restructure & Tracking
  We rebuilt their campaigns from the ground up and introduced enhanced value tracking, allowing for clearer insights and better optimisation.
• Smarter Bidding
  With clean data in place, we activated value-based bidding strategies across their search campaigns—leading to a strong ROAS of 11.
• Expanded Tracking & Remarketing
  We also helped implement Meta tracking to support paid social, and launched a remarketing campaign to keep Tally Market top of mind—driving additional revenue through warm audiences.

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Client Testimonial

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"They seemed to really care about our startup and worked hard to come up with new ideas and strategies." -  Jules Robertson Co-Founder of Tally Market

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