Utah Legal Team | Injury Lawyers PPC

Making the Case for Better ROI: Utah Legal Team’s Path to Scalable Growth

Utah Legal Team is a results-driven personal injury law firm serving clients across Salt Lake City and beyond. Known for their aggressive advocacy and personal touch, they’ve helped hundreds of clients get justice after car accidents, workplace injuries, and other serious incidents.

But while their legal results were strong, their marketing engine wasn’t keeping pace.

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The Challenge

Utah Legal Team had the fundamentals in place—solid reputation, strong team, and a competitive offering. But they were spending too much on paid ads without seeing the return they needed. Their campaigns lacked targeting precision, and their conversion funnel needed refinement.

To address this, we partnered closely with Klicker, a specialized SEO agency, to create a unified strategy that combined organic growth with paid performance.

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Our Approach

We focused on fixing foundational issues first, then building a scalable system for growth.

🔍 Unified Tracking & Attribution

We implemented a clean, end-to-end tracking setup across Google Ads and Meta. This gave us complete visibility into where leads were coming from—and which channels were truly profitable.

🎯 Hyper-Focused Paid Campaigns

We launched high-intent Google Search campaigns targeting personal injury terms specific to Utah, paired with localized Meta remarketing to keep the firm top of mind.

💻 SEO + CRO Synergy

While Klicker drove organic traffic through local SEO, we optimized paid traffic through CRO-focused landing page improvements. Together, this created a conversion engine that worked across both organic and paid.

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The Results

In less than 6 months, Utah Legal Team doubled their monthly leads while cutting their cost-per-lead nearly in half. Their paid campaigns became significantly more efficient, and organic traffic from Klicker’s SEO work created a powerful long-term growth channel.

Today, Utah Legal Team is getting more qualified leads—both paid and organic—thanks to a full-funnel strategy built for scale.

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